Meet Our Roasters - Subtext Coffee Roasters

Subtext Coffee is a team of coffee professionals roasting out of one of the arguably largest speciality cities, Toronto, Canada. Their aim is to push the boundaries of coffee quality, not for some dilettante or aesthetic occupation, and not for ego or self satisfaction. They truly believe in engaging with higher quality coffee as an alternative to the second wave coffee that has been served throughout history.

Their number one focus is on quality which amplifies the focus on direct connection to agriculture. The quality is an acknowledgment of seasonality, of micro-regionality, and of the human labour behind each picked and processed coffee cherry. This is why they do not;

(1) Offer blended coffees

(2) Rename coffees

(3) Roast coffees dark

Subtext Coffee has a very simple roasting philosophy: maximize flavour complexity and balance while bringing out as much origin characteristics. When raw coffee quality is high, the result is sweet, vibrant, and stunningly complex, aromatic cups so Subtext avoids any "roast" flavouring in their roasting profiles ensuring they do not create an imbalanced flavour. Their roasts are carefully calibrated to the second and to the degree, with minute changes constantly made based on blind evaluation. For production consistency, they also employ a ColorTrack to measure the degree and consistency of our roasts' development. Subext really takes their roasting seriosuly as they employ some of the most advanced tools in analyzing coffee. Their technology focuses on frequent moisture and density analysis of the green coffee; various sensitive thermocouple readings throughout roasts; hundreds of colour readings of the roasted coffee to assess development and uniformity; and solubility testing of profiles once they're brewed (just to name a few).

Their Toronto space is not only for roasting, but also for education and delivering exceptional coffee experiences.

Subtext cafe is a place to pull up a bar stool and let them take you through their exceptional coffee offerings. They feature two coffees on espresso and a pourover program (that features anywhere from 3 to 7 coffees). They intentionally build menus that demonstrate the breadth of flavour and aroma possible in specialty coffee, including coffee experiences from the same subregion with different varietal expressions, or the same farm with different processing. The space is also built with a large ascending stoop facing the bar (fitted with a projector) intended for talks and educational courses.

If you live in Toronto or just visiting, make sure to give Subtext a visit. Otherwise you can purchase their amazing coffees online. Subtext Coffee has partnered with My Coffee Marketplace to provide an exclusive offer to anyone who wants to try their incredible coffee. Just head over to their website and put the promotional code 'ADG3ADQ0SSBK' in at checkout and you will receive 10% off your coffee orders!

Stay Caffeinated, Brandon Greenspoon Founder | My Coffee Marketplace (MCM)